Our Story | Leaf Daily Care Skincare for Sensitive Skin

"True beauty begins with how you feel."

- Xo, Janete OBriant

Rooted in Brazil and Ancestral Wisdom

Simple rituals can nourish both skin and spirit.

Leaf Daily Skincare bestselling combo of Serenity Serum and Nutri-Mask.

My roots go back to Brazil — a place where nature is abundant, rituals matter, and caring for the body is part of everyday life.

I grew up learning from the women who came before me and those who walked beside me — my mother, grandmother, aunts, sisters, and even neighbors who always helped one another. They taught me the power of natural remedies and quiet rituals that nurture both body and spirit.

These ancestral teachings shaped the way I understand wellness and the healing force of nature.

A Personal Journey

True balance begins from within

LEAF began as something deeply personal — a search for balance, healing, and connection.

When I moved to central North Carolina, I began to notice the things I used to rush past: the wind moving through the trees, the quiet rhythm of the seasons, and the subtle messages my body was sending. In that stillness, I discovered a simple truth: real balance begins within.

Turning Lessons into Purpose

Healing became a way to give back.

Navigating hypothyroidism and caring for sensitive skin led me on a long journey of learning, experimenting, and listening — to my body, to nature, and to what felt truly nourishing. Those small discoveries, those quiet lessons, became the seeds of what would eventually grow into LEAF.

As a Brazilian living in North Carolina — a place that welcomed me and became home — I felt inspired by the blend of cultures shaping my life. My Brazilian roots, my journey from pausing my career to becoming a stay-at-home mom, and my passion for wellness and conscious living all guided me toward creating something with purpose.

LEAF was born from that purpose: to craft skincare that honors the body, spirit and the natural world we share.

Beauty in Balance
Powered by Nature
Guided by purpose

After three years of research and development, we created high-quality formulas that unite the potency of Amazon Rainforest botanicals with thoughtful U.S. science. Every product is vegan, cruelty-free, and dermatologist-approved — designed to deliver real results while caring for your skin and the planet we share.

LEAF is more than a brand. It’s a reminder of resilience, renewal, and our sacred connection to nature. And it’s my hope that, through these products, you feel supported, nurtured, and connected — to yourself and to the world around you.

To me, skincare is never just about the surface. It’s about how a woman feels when she takes a moment for herself — when she pauses, breathes, and reconnects. Each small ritual of care can restore balance, awaken confidence, and nurture a deeper sense of well-being — inside and out.